The New Brand has Landed

Your brand and logo conveys your personality and is one of the things you want people to notice when they first encounter you . . . and recognize going forward. Your brand tells a story about your company and at SG World we’ve decided it’s time for a new chapter.

Times change, design evolves and the logo we know and love is looking, dare we say it, a little dated. SG World have been in business for nearly 50 years, we’ve come a long way in that time and our brand hasn’t kept a pace with our fresh outlook and future ambitions.

We’ve put our heads together, we’ve sharpened our pencils. Ladies and gentlemen – welcome to the new SG World brand.