---
title: "SGW on TV : Up in the Air with Virgin Atlantic"
description: "The SG World product range has had its most recent small screen outing in Virgin Atlantic: Up in the Air, currently screening on ITV."
---

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July 2, 2015 Lisa Robinson

 Updated on: January 6, 2021

# SGW on TV : Up in the Air with Virgin Atlantic

The SG World product range has had its most recent small screen outing in Virgin Atlantic: Up in the Air, currently screening on ITV. For customers with a very strong brand identity such as Virgin, SG World’s customisation services are essential in providing products which reflect Virgin’s distinctive palette and style.

“Our ‘behind the scenes solutions’ are often spotted on television because they are so widely used,” said Richard Nichols, SG World Sales and Marketing Director. “We estimate that on average, every working day, nearly 70,000 people in the UK will wear one of our identification passes or lanyards when they visit an SG World customer. On this occasion we were delighted to see our visitor register made a programme ‘guest appearance’ on the Virgin reception desk in this hugely entertaining documentary.”

### About Lisa Robinson

Lisa - word smith to the gods.

### Latest Reads

[Catch SG World at HSM Live Coventry This Week Jun 30, 2026](https://blog.sgworld.com/catch-sg-world-at-hsm-live-coventry-this-week) [Daily Vehicle Lift Safety Checks: PUWER Compliance for Garages Jun 29, 2026](https://blog.sgworld.com/daily-vehicle-lift-safety-checks-puwer-compliance-for-garages)

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